About us

 

 

Tarakid was created with a simple yet powerful belief — childhood should be joyful, creative, and deeply meaningful. In a world increasingly driven by screens and speed, we set out to build a brand that brings children back to the magic of hands-on play, imagination, and emotional connection.

From thoughtfully designed soft toys and kids bags & accessories to engaging DIY activity kits, birthday decoration solutions, and return gift hampers, Tarakid curates products that turn everyday moments and special celebrations into lasting memories. Every product reflects our commitment to quality, safety, and timeless childhood joy.

What makes Tarakid truly distinctive is our deep connection with real families. Alongside our growing online presence, we proudly operate a physical retail store at Naharpur Market, Rohini, Delhi. This offline presence allows us to listen directly to parents, observe how children interact with our products, and continuously refine our offerings with honesty and care — something only brands rooted in real communities can achieve.

   Our Vision

To become a trusted childhood brand for families across India, redefining how children play, learn, and celebrate — with products that inspire creativity, nurture emotional well-being, and create joyful memories beyond screens.

 

Our Mission

  • To design and curate safe, high-quality, child-friendly products that parents can trust and children truly love.

 

 

  • To encourage screen-free play, creativity, and hands-on learning through thoughtfully crafted toys and DIY kits.

  • To make celebrations stress-free and meaningful with well-designed birthday decoration kits and return gift solutions.

  • To build a brand that grows responsibly, guided by real customer feedback from both online and offline experiences.

 

Our Values

Child First
Every decision we make starts with what is best for a child — safety, comfort, creativity, and happiness.

Trust & Transparency
From materials and packaging to pricing and service, we believe in being honest, responsible, and clear with every family we serve.

Quality with Purpose
We focus on products that last, feel good to use, and add real value — not disposable trends.

Creativity & Joy
We design experiences, not just products — experiences that spark imagination and emotional connection.

Community & Connection
Our offline store keeps us grounded in real conversations, real feedback, and real relationships with parents and children.

 

Why Families Choose Tarakid

  • A thoughtfully curated range of toys, DIY kits, accessories, and celebration essentials

  • Strong focus on child safety and quality standards

  • Trusted offline store in Rohini, Delhi, alongside a growing online presence

  • Products designed for play, creativity, gifting, and celebrations

  • A brand built on care, responsibility, and long-term trust

 

At Tarakid, we are not just building a product line — we are building a brand that grows with families, celebrates childhood in its truest form, and creates moments children remember long after the toys are put away.

Tarakid — where cuddles meet creativity, and celebrations become memories.